SERVICE

Decide on market entry in as few as 12 weeks, from how real buyers respond

Market entry that stalls in research and hiring becomes a management decision: we work backwards from the industry's business practices and situation to your winning path, meet the buyers, and bring back first-hand information. If the answer is yes, we stay on as part of your team through incorporation or turnaround.

THE WALL

Why market entry stalls

Chasing generic secondary information does not produce a real entry strategy. Projects stop at consultations and desk research, and time passes without a management decision.

Reaching the right people locally takes time, while the fixed costs of hiring and incorporation are paid first. A single hire starts building local trust from zero.

Leaving the business to a distributor or a lone representative means you cannot see past the language and business-practice barrier. With no criteria for whether to continue, only the people and the environment change.

The wall in numbers

53.1%
cite "collecting local market information" as a challenge (Japanese SMEs considering overseas expansion)
49.4%
cite "securing leadership talent" (same survey)
20.8%
of Japanese SMEs cannot secure people for overseas expansion
~70%
of foreign companies entering Japan withdraw or sharply downsize within three years

Source: Shoko Chukin Bank, survey on SME overseas expansion and exports, published April 2025 (considering expansion, n=81) / JETRO FY2025 survey (February 2026) / Incredible Consulting K.K., 2025 (50+ entries observed by the firm; not official statistics)

THE APPROACH

Work backwards from the industry's business practices to the winning path

Understanding your product and technology comes first: without that, there is no winning path to see. On that basis, before market size or country selection, we start from the strategy your company can win with. Secondary information is gathered with AI, first-hand information face to face, and the decision is made after meeting the buyers.

Put the winning path into words

Your product and technology come first. From trade data and secondary information, work backwards from market conditions, demand and product strengths to a short statement of whose problem you solve, and how. Regulations are checked here.

Identify the industries and buyers to approach

From the industry's structure and market conditions, identify the industries and buyers to approach. Companies whose products or technology fill the gaps no one is serving become the potential customers, listed by country, industry, segment, company profile and likelihood.

Meet them

REM meets the listed candidates online and in person under your business card. Reactions, conditions and reasons for refusal are recorded and accumulated as data.

Decide, then move

Based on first-hand information, your management decides whether to enter, continue, change or withdraw. If yes, the same team stays on through incorporation or turnaround.

RESULT

The result: five market entries delivered so far

Since founding in 2020, more than 60 projects between Japan and Europe, North America, the CIS and Asia, in both directions. Five local subsidiaries set up from zero. Results are measured by the progress of meetings, partnerships and contracts, not by guaranteed revenue.

5
local subsidiaries set up from zero (in 6 years)
60+
projects since 2020
4 regions
Europe, North America, CIS and Asia
12 weeks
as few as 12 weeks from first meetings to a management decision

Source: REM Inc. track record, as of September 2026

12 WEEKS

The 12 weeks (as few as 12): identify → meet → decide

Meet the buyers before hiring or incorporating. Your side provides a decision maker at two regular meetings a month, one point of contact, and your materials and pricing.

  1. Weeks 1-4 (typically 2)

    Identify

    • Understand your product and technology first (the basis of the winning path)
    • State the winning path in a short sentence
    • From the industry's structure and market conditions, identify the industries and buyers to approach
    • Agree the long list, the definition of a meeting and the target count
  2. Weeks 5-10

    Meet

    • REM meets the counterparts as part of your team
    • Reactions, conditions and reasons for refusal are recorded
    • The initial winning path is corrected against reality and the strategy updated
  3. Weeks 11-12

    Decide

    • Go / no-go decided by your management as a whole
    • Go: the plan to continue (counterparts, team, priorities)
    • No-go: the reasons, and the conditions for reconsidering

WHY REM

Rather than one hire, make REM part of your team

Local trust

Hire one person

Built from zero

Make REM part of your team

Starts from doors that are already open: embassies, local governments, large companies and industry networks

Time to a meeting

Hire one person

Long

Make REM part of your team

REM members who know the market meet in person under your business card

Expertise

Hire one person

One person's worth

Make REM part of your team

Specialists assembled per project (regulation, industry, country). Know-how is handed over to you

When people change

Hire one person

Relationships vanish; a year or more to recover

Make REM part of your team

Relationships are held by a team. Records remain and the work does not stop

Incorporation experience

Hire one person

Usually none

Make REM part of your team

Five local subsidiaries set up from zero in six years

Cost

Hire one person

Fixed costs come first

Make REM part of your team

Monthly. You decide after 12 weeks whether to continue

Source: 20.8% of Japanese SMEs cannot secure people for overseas expansion (JETRO FY2025, February 2026) / five subsidiaries: REM track record

FEES

Fees: monthly retainer + success fee

From USD 4,000 / month (excl. tax) + success fee

As few as 12 weeks of work. Specialist time is quoted per project. The success fee is set by the number of qualified meetings; the definition of a meeting and the target count are agreed with you in weeks 1-4. No fixed cost for hiring or incorporation is committed up front.

Success fee earned (for a target of 10 meetings)

  • 0-3 meetings: 0%
  • 4 meetings: 25%
  • 5 meetings: 50%
  • 6-9 meetings: 60-90%
  • 10 or more: 100%

For a different target, the same ratios apply. Results are measured by the progress of meetings, partnerships and contracts; we do not guarantee revenue.

TEAM

Ken Wada × specialists assembled per project

Hard-to-hire people, engaged per project rather than as employees. Specialist names are disclosed at the first meeting.

Ken Wada (CEO, project lead)

  • Nippon Express and MUFG Bank Europe (Germany), then founded REM in 2020
  • Five local subsidiaries set up from zero in six years
  • Advisor to the City of Kobe on attracting foreign companies
  • Consultant, ITC (International Trade Centre, the joint agency of the UN and WTO)
  • Japanese, English, German

Specialists (examples)

  • European market entry, 25+ years (ex-trading house, based in Europe)
  • North American market entry, 17+ years (former head of a US manufacturer)
  • Regulation and certification, 15+ years (ex-certification body, MDR etc.)
  • Medical device business development, 30+ years (ex-major medical device distributor)
  • Energy, 18+ years (ex-utility, new business)
  • Mobility, 22+ years (ex-automotive OEM)
  • International project management, 12+ years (ex-global consultancy)
  • E-commerce and digital, 11+ years

HUMAN RESOURCES

Human Resource Development

Programs to develop the young and mid-career employees who will lead your company's future

  • Training at local companies overseas
  • CxO development program
  • Global talent development program
  • Discussion sessions with local companies

The first step is a free 30-minute call

1) Free 30-minute call (online) → 2) We summarize your situation and candidate markets on one page → 3) We propose a plan and quote for as few as 12 weeks